Unit 18 Advertising and Promotions - Level 4 Advertising and Assignment

Unit 18 Advertising and Promotions - Level 4 Advertising and Promotions - Nandos Loyalty Card HND Business - Assignment practice sessionOne of the sign of the zodiacs that have undertaken extensive communication strategies to attract more customers is Nandos. The section below discusses the communication process and how the communication process relates to the Nandos advertisement process.As indicated by transmission model that was developed by Shannon and Weaver (1949), communication process consists of six major footsteps. The first one is the formulation of the idea in the mind of the sender. During this stage, an individual who want to send the message, comes up with something that he or she want to relate to another person. The second step is encoding the message. This implies that putting the learning in a language that suits the recipient. For example, the sender who wishes to send a message to a child must encode it differently from that of professional colleague. The thi rd step is transmitting the message. This involves using various avenues such as speaking, writing or using emails among others. The fourth step is receiving the message that has been sent by the sender. As a receiver, one should read or listen to the message. The fifth stage is decoding the message. This entails processing the message in such a way that it makes sense to the receiver. The ordinal stage according to the transmission model is understanding the message (Barnlund, 2008). It is worth to note that a message may be sent, read or listened to further understanding the message is the most paramount thing. In the Nandos advertising process, communication process has been effectively utilised. For example, before the launching of Nandos Loyalty Card, the firm came up with the communication idea that depicted the use of a card that cannot be used in libraries, night clubs or coffee shops but tho in Nandos. Similarly, the business has used various channels of communicating wi th