Case study Assignment Example | Topics and Well Written Essays - 250 words - 15

Case study - Assignment ExampleSome basic product assembly lines exchange by TerraCycle include picture frames and line of clocks. Material which is conventionally considered non-recyclable like vinyl records is used to wrap new products. Bags also form an important product line which is pretty long. Bike pouches made from dynamism bar wrappers form an important constituent of this line.At this stage of the companys growth, product line extension would make more than sense for TerraCycle to stay ahead of the game and gain a rivalrous edge over rival organic manufacturers. The current products are topnotch and very reliable, but more variety is needed to fuel the business and address needs of a diverse line of customers. It should be remembered that the present day business environment is fiercely competitive.How well do TerraCycles bottles perform the intravenous feeding packaging functions discussed in this chapter? Compare TerraCycles products to Miracle-Gros (www.scotts.com ). Do you think TerraCycles package institution distinguishes their products well enough from those of the industry giant, or are they similar enough to cause customer confusion?TerraCycle does not distinguish its products well enough from those of the industry giant, the Scotts. This is why the Scotts had to sue TerraCycle for copying their labels and advertisement techniques. TerraCycle at last reached a settlement with its rival company and agreed to modify its packaging. Though the package design is not similar enough to cause customer confusion, it nevertheless hurts the